Global Academy of Technology-MBA
Digital Marketing and E-Commerce Strategy: Global Academy of Technology-MBA
Introduction
Global Academy of Technology-MBA(GAT) emphasises digital marketing and e-commerce strategy to prepare MBA students for managing online business and marketing initiatives. The Global Academy of Technology-MBA equips learners with skills to create marketing campaigns, manage e-commerce platforms, and analyse consumer behaviour digitally. Emphasis is placed on strategic thinking, technology integration, and data-driven marketing. Overall, the program prepares graduates to drive digital growth and brand success.
Digital Marketing Strategy
- Global Academy of Technology-MBA develop online marketing campaigns aligned with objectives.
- Monitor digital KPIs and performance metrics.
- Optimise content for target audiences.
- Conduct competitor analysis for online positioning.
- Adjust strategies based on analytics and insights.
Search Engine Optimisation (SEO)
- Optimise website structure and content for search engines.
- Monitor keyword performance and traffic.
- Implement on-page and off-page SEO techniques.
- Analyse SEO metrics to improve rankings.
- Align SEO strategy with digital marketing goals.
Social Media Marketing
- Create engaging campaigns for social platforms.
- Monitor audience engagement and feedback.
- Analyse performance using social analytics tools.
- Implement targeted social advertising.
- Adjust campaigns based on insights and trends.
E-Commerce Management
- Manage online storefronts and product listings.
- Monitor website traffic and conversion rates.
- Implement payment and logistics integration.
- Optimise user experience for sales growth.
- Analyse e-commerce performance metrics.
Data Analytics and Consumer Insights
- Track user behaviour and engagement metrics.
- Analyse conversion rates and campaign effectiveness.
- Develop actionable insights for decision-making.
- Monitor trends and adjust marketing strategies.
- Apply analytics tools for data-driven campaigns.
Global Digital Trends
- Benchmark digital marketing best practices internationally.
- Monitor global e-commerce trends and innovations.
- Implement strategies for cross-border digital marketing
- Align digital campaigns with international standards.
- Evaluate performance for global scalability.
Conclusion
Global Academy of Technology-MBA in Digital Marketing and E-Commerce Strategy equips students to manage online campaigns, e-commerce platforms, and data-driven strategies effectively. The curriculum integrates digital marketing, SEO, social media, e-commerce management, analytics, and global trends. Students gain practical exposure through projects, workshops, and case studies. Graduates are prepared to drive digital growth, enhance brand presence, and succeed in the online business environment.